How to use Shopify | The Ultimate Guide by Shopify Experts

ultimate guide for shopify

Shopify is not the easiest platform to learn, even for a professional. The same goes for any software or platform on the market. You need to put thousands of hours in to learn the tips and tricks. Here is our intro to Shopify, providing you with all of our experience as Shopify experts.

But when it comes to eCommerce, you need to put money to work, making it even harder to get the experience.

Luckily, Teckers was built by Shopify experts, so we know the tips & tricks and have over 10,000 hours of experience in the ecosystem. We’ve also spent hundreds of thousands of £ on testing and marketing, so you get a head start with everything we have learned in the process!

We thought it’s best that we compile a list of our tutorials in one place so it’s easy for any beginner to get started. Take a look at our tutorials below, and let’s get rolling.

Contents show

The intro to Shopify

Shopify is now the leading eCommerce platform. The reason it’s done so well is because of its all-in-one approach, with an easy-to-understand system for anyone.

It’s built to allow the general public to create a reliable online store without needing to get developers and hire countless staff.

So many individuals have become very wealthy from building Shopify stores. Just look at GymShark and MVMT, they all began using Shopify and have stuck to it today. You can see a list by Yahoo Finance of other popular stores that use Shopify here.

Shopify is built for professionals and beginners, catering for everyone. They have the best servers in the world, accurate payment systems, the best apps available, and so much more.

You can even see the top countries that use Shopify. The whole world is using it!

CountryLive Stores Using Shopify
United States2,779,744
United Kingdom187,240
2023 data

Shopify is the third-largest online retailer in the United States, following Amazon and eBay. Source. Check this blog for more data insights into Shopify.

Beginners, stick around because we have the best Shopify guides on the internet, linking to many different sources of valuable information.

Top Shopify store categories worldwide

👕 Fashion105,067
👚 Apparel86,747
💍 Jewellery76,778
👜 Bags48,210
👞 Shoes38,961
🥻Womens Clothing38,216
💄 Makeup34,086
🏠 Home Decor32,013
☕️ Coffee28,127
🥗 Groceries and Food28,101

Where do you start?

Step 1 – Source products


First of all, it’s best that you come up with a product. If it’s physical, you will need to build it or buy it ready to ship.


If it’s digital, you will need to craft it ready to send. If you’re stuck on finding ideas for a digital product, we have written an extensive guide on the 15 most profitable digital product to sell.

Step 2 – Think of a marketing plan

Marketing is crucial when it comes to Shopify. The benefit of having your own store on your own domain is that you are in full control. There are no “rules” or “rented space” like with social media or marketplaces.

But the only downside to having your own store is that you are in control of bringing the traffic. Marketplaces such as Etsy have the advantage of giving you traffic, which outways the cons of being on a marketplace and having to pay high fees. But I would always say, having your own store is so much better than being on a marketplace.

There are a few things you can work on to bring traffic:


This is my favourite by far. It does take time to get high in the rankings, but once you do, it’s constant traffic. SEO is about ranking in the top search results on Google, Bing and other search engines online.

It’s traffic that will take a while to come but will be very powerful when it does come. If you want quick money at a cost, get on the ad game below.

Ad networks

Facebook Ads is the most popular one that you would have heard of. From my experience, it’s the most profitable one out there. Although TikTok Ads are really starting to become what Facebook used to be when they first started their ad system.

If I were you, I would get building some ads for TikTok Ads, Facebook Ads, and Google Ads. Then touch on other ad networks if you really want to, but it depends on what you are selling.

Other ad networks include LinkedIn, Twitter, Reddit and Pinterest.

Google Ads are amazing because you don’t need to go create any videos or photos for advertising. It’s based on keywords and putting yourself at the top of the ranks. Although SEO is better than ads because you invest once, then you get traffic for ages.

Also, the search intent for anyone searching on search engines is very strong, they are searching for your product to buy, rather than FB ads putting the product in people’s faces hoping they would buy.

You will need to make sure you set up the pixel on your store for each ad network. The pixel tracks the users so you can target the right people and track the sales.

Social Media

Everyone knows this one by now. If you have a bunch of followers, you can be an influencer and promote the products you would recommend. This has proven to be a good way to get sales.

Influencer marketing is also a big part of eCommerce. Entrepreneurs like Gretta Rose van Riel have proven this method to be a massive success, helping her build multiple million-dollar companies in Australia.

Step 3 – Start a Shopify trial & build it

Starting a Shopify store is super easy. All you need to do is go to this link and sign up for a 14-day free trial. This is why it’s good to have a product ready so you can start selling once you have set up your store.

With eCommerce, it may take some practising to get going and bring in the sales, so the sooner you start selling, the better.

Useful Shopify tutorials

Here are a lot of Shopify guides that we have built. We’ve had thousands of hours of experience with Shopify and want to spread the knowledge so you know exactly how to do it.

How to Add Products To Shopify

Adding products to Shopify is quite simple. Check our guide to see how it’s done quickly and easily.

How to Create Collections In Shopify

Collections are a way of gathering a collection of products that fall into a specific category or filter. This is important for showing the right products to your customers in the right setting.

How to Change a Shopify Store Name or Domain

You may decide to change your company name or even add a new domain name to your store. Our guide shows you the step by step process to getting this done quickly

How to Remove ‘Powered by Shopify’ From Your Shopify Footer

Most free Shopify themes have “Powered by Shopify” in the footer. The main reason you want to remove it is that having it in the footer doesn’t look very professional. A store should be your own branding, not the tools that you use.

How to Show the Login Icon in the Header on Shopify

New Shopify stores don’t tend to show the login/register icon in the header. It’s actually a setting that you need to enable in the Shopify dashboard settings. Find out how to do it in this tutorial.

How to Set Up VAT OSS Tax on Shopify

Tax is important! Don’t mess with the taxman. Check our tutorial on Shopify tax to make sure you are doing it correctly and that you don’t mess up your taxes.

How to Add Universal Google Analytics & GA4 to Shopify

Analytics tracking is so important that if you don’t do it, you are going to shoot yourself in the foot when you come to look at your data. Analytics can be added easily to your Shopify store, check our guide on how to do it.

How to Do a Test Order on Shopify

Learn how to make a test order on Shopify to make sure you have the checkout working correctly.

How to Sell Digital Products on Shopify

Selling digital products is well known with the tech these days. Digital products vary from anything like MP3, videos, photos, eBooks and much more. Learn how to sell them securely here.

How to Hide a Product & Avoid SEO Damage

SEO damage can kill conversions, so you need to make sure that you hide the Shopify product without causing any issues.

How to Edit Pages on Shopify

It’s really easy to edit pages. Check out our tutorial with visuals and learn within seconds.

How to Add Privacy Policy to Shopify + Free Templates

Easily add a Privacy Policy to Shopify using free professional templates.

Add an About Us Page in Shopify + Pro Examples

About Us pages are really good for customer trust, and it also provides Google with trust. This helps SEO rankings and social proof.

How to Add Tags to Shopify Orders + Tag Types

Adding tags is handy for special customisations. Learn how to add them automatically and manually.

Disable Right-Click on Shopify Stores [No App Needed]

The most annoying thing on the internet is when people steal your content. Prevent them doing it by adding this short snippet of code.

How to Add Reviews On Shopify: 5 Apps + Guide

Reviews are a huge part of the eCom world. You want to make sure you have the right automations set up for your customers so that you get as many reviews as possible without breaking your back by doing it yourself.

How to Deliver Personalised Digital Files to Customers

If you are creating personalised digital files for your customers, this is the right tutorial for you. We will show you exactly the best routes to take when getting personalised products to your customers.

How to Sell eBooks on Shopify in 5 Steps

eBooks are the most sold digital product in the world. If you’re looking to start your own Shopify store selling eBooks, this guide is important for you. Our experts have built many digital product stores that will help you get the right information instantly.

How to Sell PDFs on Shopify for Free

PDFs fall in the same category as eBooks but cover a wider range of topics such as courses and instructions. Check out our guide on how to sell PDFs on Shopify directly from our experienced Shopify developers.

How to Create a Multi-Vendor Marketplace

Are you looking to create a marketplace on Shopify? I’m not going to lie, it’s not been the best platform for building a marketplace over recent years. I’ve built a few and there are a lot of complications. But to be fair, in 2022, it’s much better to build a marketplace on Shopify. Check this guide to find out why.

How to Add Your Shopify Store to Instagram

Making it easier for your Instagram users to buy from your store increases your conversion rate. Here is the perfect guide to learning how to add your Shopify store to Instagram.

How to Add an Instagram Feed

Social proof is important for customer trust. Find out exactly how to add an Instagram feed to your store to build customer trust!

How to Add PayPal Checkout Gateway to Shopify

Paypal is one of the most trusted gateways worldwide for customers. They feel safe and secure with buyer protection when using PayPal. PayPal also helps merchants and customers against fraud, which helps both sides, unlike banks that always side with the customer.

How to Close a Shopify Store

Maybe your plan didn’t work out, so you want to close or pause your store. We show you exactly how to do it safely and know what each setting will do to your data.

How to change the text highlight color

It’s not simple to change the highlight text color in Shopify, some themes just haven’t given you the option. here, we have written a short tutorial showing you how to do it quickly.

How to do Post-Purchase Surveys on Shopify

How to Cancel a Shopify Paid App Subscription

Best Shopify apps

We installed and uninstalled countless apps over the years. Apps are the building blocks of your Shopify store and there are a lot out there! You need to make sure you are using the best apps so they don’t slow down your store.

Trust me on this, there are some bad ones that add too much dodgy code to your theme, so check our guides to find out which ones are best.

4 Best Digital Download Apps

Digital downloads are a huge part of the eCommerce world. It is important to make sure that you are safely protecting your digital products from copyright and scams. Also, you need to make sure that your unloyal customers are not sharing those products around.

We have you covered! Check out the best Shopify apps for digital downloads here.

4 Best Invoice Apps

Invoices again are a huge part of online stores. Customers always want a receipt or invoice depending on whether it’s for business or personal. Make sure you are delivering the invoices in the best way possible for a better user experience. This in turn cuts down your support time because you don’t need to send invoices manually.

7 Best Analytics Apps for Shopify

Analytics are important to track your sale and data on your store. Make sure you use the right one at the start so you have the complete history of data.

Best Page Builder Apps

Page builders are important if you don’t know how to code and you need to customise your pages. We used these so much, it’s unbelievable. Find out which ones we like best.

4 Best Heatmap Apps

Heatmaps are useful for seeing your customers’ interactions with your store. It helps to find points that customers are struggling with and stuck on.

6 Best Multi-Vendor Apps

If you have multiple vendors in your store and you need to pay them, check this one out. There are a few solutions now which solve this so easily.

This blog shows you what is best, whether you have a marketplace on Shopify or just need a calculation/payout tool.

5 Best Currency Converter Apps

If you are selling in multiple countries, then you will want to find a good currency converter. There’s a wide range of good ones that can change the currency depending on the user’s IP address.

Best Upsell & Cross-sell apps

Upsells and cross-sells have proven to increase conversion rates by a lot! That’s why these apps are super popular. Check out the best ones we have used in this blog.

The Complete List of UK-based Shopify Apps

We gathered up a list of UK-based Shopify apps. It’s nice to know if you are using apps close to home.

Handy techniques


If you have any requests for tutorials on Shopify, please fire us a comment below and we will get back to you! We always want to help beginner Shopify eCommerce owners to do better and if we can do that, we will.

If you’re interested in learning more about Shopify, check out Shopify’s guides here.

Picture of Jason Clarke

Jason Clarke

Building Shopify stores for 8 years. Built 2 Shopify apps. Crazy about marketing and SEO.

Read more