As a Shopify store owner, you must listen to your customer’s feedback and use it to understand their perceptions and experiences of your business. One of the best ways to do that is to request your paying customer to fill out a post-purchase survey. It can provide you with valuable insights that you can use to grow your brand.
Here’s how you can add a post-purchase survey to your Shopify store:
- Decide the questions you want to ask.
- Search for a post-purchase survey app on Shopify App Store.
- Install an app you like.
- Create the survey within the app.
In this article, I’ll discuss each of these steps in detail and give a brief overview of some of the best post-purchase survey apps available on the Shopify App Store. Keep reading this article to know more about this topic.
Look at our ultimate Shopify guide if you’re interested in checking more about Shopify directly from the experts.
1. Choose the questions you want to ask your customers
To finalize the questions you want to ask your customers, you need to decide the goal of your post-purchase survey.
Usually, the objective of these campaigns is to gain insights into one or more of the following areas:
- Customer Experience: What do your customers feel about your store, checkout process, products, and customer service? Knowing their opinion is crucial so you can iron out any kinks.
- Customer Loyalty: Are your customers satisfied with your products or services? How likely are they to recommend your store to friends or family? When you have answers to these questions, you can make better decisions regarding the direction of your brand.
- Marketing Attribution: How did your customers hear about you? Knowing the answer to this question helps you better allocate your marketing budget.
Remember, no one likes to fill a boring and lengthy survey that feels like an interrogation. Keep your survey short and to the point.
2. Search & install an app for Post-Purchase Surveys on Shopify App Store
If you go to Shopify App Store and search for “post-purchase survey” apps, you’ll get more than 300 results!
It can be overwhelming to use the trial-and-error method until you find an app that suits your requirement. To help you out, I have made a list of some of the best apps available on the Shopify platform for this purpose.
ReConvert is an advanced app that lets you cross-sell and upsell, besides collecting valuable customer feedback.
The app has a feature called MagicDesigner. This automatically uses your brand’s colors and theme to create the survey page. As a result, the page feels like an extension to your store.
If you want to customize anything, you can do so easily with the help of an intuitive drag-and-drop builder. If you’re stuck and need some guidance, the support team also provides round-the-clock chat support.
If you want to see a video tutorial on how to set it up using this app, please scroll down to the video tutorial.
Userloop lets you collect insights from every step of your store’s order process. From your order confirmation page to an email survey when the product is delivered, this app makes it easier than ever to collect survey responses.
It comes with integrations for Klaviyo, Slack, Google Analytics and more, so you can send your customer responses to the other tools you already use easily.
The app is easy to install – and what’s more, you can get 50 responses free every month, so it’s totally free to try out.
This app is easy to set up and provides actionable, easy-to-understand insights right from the moment you install it.
iOS14 has made it difficult to track the performance of your social media ad campaigns. This app solves that problem by collecting data directly from your customers. As a result, you get accurate marketing attribution data that you can use to strategize your ad spend.
The app has a white label design and integrates well with Klaviyo, Google Analytics, and other apps.
Grapevine allows you to create a simple post-purchase survey shown to your customers on the Order Status Page after a successful checkout. It’s a breeze to set up this app, and it presents data in a visual, easy-to-digest manner.
Grapevine allows you to customize the questions to suit your marketing goals. Additionally, the survey takes only a few seconds to complete, ensuring high customer response rates.
Zigpoll lets you create an unlimited number of surveys and embed it on any page of your website. You can also send these surveys to your customers via mail.
It integrates perfectly with many popular apps, such as:
- Google Analytics
- GetResponse, etc.
The app also takes care of the attribution problem caused by iOS14 and collects data directly from your customers.
This is a lightweight but powerful post-purchase survey app that is easy to set up and customize. You can start collecting customers’ feedback within two minutes of installing the app.
The app works equally well with Shopify as well as customized themes. It’s also completely free.
Installing your chosen app
Hopefully, you have found an app that meets your requirements by now. If you’re still unsure, I encourage you to click on the name of the apps and visit the home pages. You can find more information there, including all the features and reviews.
Pay close attention to the reviews, both positive and negative. They’re written by Shopify owners like you and can help you understand the app’s pros and cons.
Once you know the app you want to use, you can install it the same way as any other:
- Log in to your Shopify account.
- Navigate to the app store and search for the app you like.
- Click “Add app.”
3. Create the survey within the app
Now that everything is ready click on the “Apps” tab in your Shopify dashboard. Visit the app you installed, add your questions, and tweak it to your liking. You can place a test order to check if everything is working well.
If you’re happy with the result, this is the last step. If you aren’t, you can use another app from this list.
Video tutorial for post-purchase surveys on Shopify
This is using the ReConvert Upsell app to do post-purchase surveys.
When done right, post-purchase surveys can work wonders for your store. It can give you valuable insights that can help you understand if you’re on the right path or need to course-correct.
It’s easy to conduct post-purchase surveys on Shopify. All you need to do is install any app mentioned above, and within minutes, you can start seeking responses from your customers.