Shopify is one of the most popular e-commerce platforms and an online store that has witnessed extreme growth during the past two years.
However, becoming a popular seller is something that can take you a long time unless you have enough five-star reviews from your customers.
For that reason, we have decided to help you start adding customer reviews by yourself and stimulating your customers to leave a comment as soon as they receive their product!
Why you should have genuine reviews on your store
Social proof is where you show your customers that people are using your products. The easiest way to see if they are is on social media. If you can show that real people are using them and talking about your brand, people will believe more in your product and be potential customers.
Trust is one of the biggest things you need to work on for a brand or even yourself personally. Genuine reviews show trust, and that is what keeps customers coming back to you.
Another good way to build trust is to add a chatbox and have quick support.
Increase conversion rate
There is no doubt about it. Having genuine reviews on your store will increase your conversion rate. That means more sales! Just be genuine, and don’t spam your customers. Get your customers to talk about the best things about your product and brand.
Order Value Enhancer
Interestingly, customers who interact with user reviews or user-generated content tend to spend more. On average, they spend 11% more than those who don’t.
A bit like how a currency conversion app works, where it changes the currency automatically to the customer’s local currency. Find the best currency conversion apps for Shopify.
Don’t do fake reviews!
There are a few reasons why you shouldn’t do fake reviews, and it’s pretty obvious.
- It’s scammy and unfair because you are essentially lying to your customers
- Discredits and damages your brand in the long term
- Many people can see through the BS these days; you will get caught
It’s just not worth it for your brand at all and for your customers. Do things right, and good things will happen for you. Plus, it will make you feel better in the long run.
How to add reviews on Shopify?
If you want to add reviews to your Shopify store, you can always use some of the most popular product review apps on the market.
You will be able to find plenty of recommendations on the Shopify app store, but these are some of the best product review apps that have helped millions of Shopify sellers.
They are the best way you can get more reviews on Shopify, increase conversions and build trust with other users.
Judge.me is an amazing app for adding Shopify product reviews, and it will help your store look much more attractive in the eyes of customers.
You can even add photo reviews to Shopify easily, and that will help your brand a lot, especially if you learn how to use all the features Judge.me has to offer.
This Shopify product reviews app also has a free plan, so you will be able to add reviews to Shopify and use all the fantastic tips and tricks without spending a dollar.
One feature that is brilliant about Judge.me is that you can add reward medals to your site. This works in a similar way to Trustpilot, showing proof of genuine reviews, growth and rankings.
Developer website – Judge.me
Loox is a great way you can create user-generated content and leave reviews that will help you perform better in sales.
With Loox you will be able to gain social proof of how popular your products are, by allowing your customers to upload images and videos of them using the products. Loox is highly trusted by eCommerce experts such as Gretta.
You will also have the option to share discount codes and encourage customers to participate in your giveaways.
It is a great way to add product reviews, monitor your thoughts, eliminate bad ones, and see if people are having different problems with the same product.
There is a two-week free trial you can use to add product reviews and see whether it is a good fit for you and your customers or not.
Developer website – Loox
3. Products Reviews app
The Product reviews app can easily be found on the Shopify app store, and it was created with a mission to help you get more online reviews and attract more traffic to your store when you’re a beginner.
This app isn’t the most advanced option, but I thought it would be worth mentioning it to make you aware. The Product Reviews app is built by Shopify itself, so it’s more of an entry-level app that you can use for free.
It will help you start adding reviews easily and free of any charge, and you will be able to import reviews directly from your inbox or private messages.
The app will also create SEO-friendly review scores that will help you rank better and leave reviews on here all the time, so you will only need to update them when new online shoppers send you theirs. It will improve your Google search results, and your products will be the first ones to appear on product pages.
You can monitor the reviews section, and all store owners can hide the bad reviews, so you can be sure that no negative reviews will be present on your Shopify store.
Yotpo is also an amazing app for adding Shopify product reviews, and it has more features than all the other apps.
However, if you want to use all the features, remove bad reviews, show sales information, and rank higher, you will need to purchase a membership, so this may not be your first choice.
Developer website – Yotpo
Stamped is also one of the apps for adding customer reviews, and you can use it for plenty of other platforms.
It does a great job in helping you rank higher on the search pages, and if you purchase a membership, you will also get a lot of tips on how to improve your business.
However, you will only be able to add a few customer reviews until you get a membership, so unless you pay for it, it can’t help your brand too much.
Developer website – Stamped.io
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How to gain more reviews from customers?
It’s all fun and games, but is there an organic way of increasing reviews? Of course, there is! And we’ll give you some ideas on how to increase the number of organic reviews like a boss.
Increase your conversion rate
Conversion rates are one of the most important things for your Shopify store because it helps you sell more products and become a trusting Shopify partner. You can even see our article on checkout page optimization. It will help you increase conversion rates on the checkout page.
When a random user on Shopify sees that you have high conversion rates, they will start ordering from your store without any doubts. Usually, the easiest way you can boost conversions is by having customers leave more reviews on your store.
You can also do it by interacting with your customers a bit more and even offering a loyalty program to those who shop the most from your store.
Learn more about the 13 best methods to boost your conversion rate on Shopify.
Build trust – word of mouth
Happy customers are the key to a successful Shopify seller, and if you want to get more sales, you will need to gain the trust of people on the platform.
The easiest way to do it is usually by providing detailed product descriptions and even putting your personal recommendations from the app.
You can also offer a loyalty program to those who spend a lot of money on your store, and these things will definitely help you increase your conversion rate too.
Loyalty points and programs are something that is quite common on Shopify because it does a great job when you need to increase conversions, and it also brings more reviews to your Shopify store.
Customer reviews are also something you will usually get only from loyal customers who support your eCommerce from the start, so you really need to build a relationship with them if you want to get feedback.
Most users trust original and personalized content way more than they do user-generated content, so you should definitely try to get as much feedback as possible and upgrade your Shopify store.
Get more sales
It comes down to this again and again. Get more sales, and you get more reviews. Even if just 1% of people left a review, the more sales you get, the more reviews will come in.
Provide an offer for a review
You can always give away a 10% off coupon if they left you a review. With the apps mentioned above, you can do this automatically.
Rank well on Google
If you are selling a specific niche of products, you would probably want your eCommerce to be one of the first to appear on the Google pages.
However, to rank well on Google, you need to get a lot of reviews from the Shopify store and have a lot of customer reviews comment on your store.
That can be pretty tough, especially because Shopify users are not keen on commenting on anyone’s business as long as they receive their product without any problems.
As you can see, the key to having a successful Shopify store is having a lot of customer reviews, and this is one of the most effective ways to grow your store.
Video tutorial on adding reviews on Shopify using Judge.Me
Can I customize the look of the reviews on my Shopify store?
Yes, you can customize the look of the reviews on your Shopify store. You can choose where to place the review form on your product page and how the reviews are displayed.
Can I manage the reviews left by customers on my Shopify store?
Yes, with the apps mentioned above, you can manage customer reviews. You can choose to publish, hide, or delete a customer review. Judge.me has the best system for this.
Should I keep 1-star reviews published?
You should consider leaving some of them published because it shows that you are truthful. Reply to the 1-star reviews publicly and solve their issue. This will show the authenticity of your brand.
Product reviews are an essential part of a successful eCommerce site. They not only enhance customer trust but also boost conversion rates and average order value. By following this guide, you can easily add product reviews to your Shopify store and start reaping the benefits. Remember, the key to effective use of reviews is to encourage your customers to leave their feedback and to respond promptly and professionally to all reviews, whether positive or negative. Happy selling!