Connecting your Instagram account to your Shopify store allows you to display your Instagram feed on your Shopify home page. It also lets you display social proof on your Shopify store and command more engagement for your products.
You can add your Instagram feed to your Shopify store by installing a relevant Instagram feed app from the Shopify app store. Once you have installed the app, complete the sign-in process to finish the setup.
If all of that sounds complex, continue reading as we explain the steps in detail. In the sections below, you’ll discover how to add your Instagram feed to your Shopify Store and everything you need to know about the integration.
Check out our Shopify ultimate guide to learn more.
1. Install the Instafeed App from the Shopify Store
To get started, you’ll need to install the Instafeed app that can be found on the Shopify app store. It’s easy to install, and you can complete it in seconds. You can start with a free trial version and upgrade to a paid plan later.
You’ll also need an existing Instagram business account that is directly linked to your Facebook business page.
2. Add your Instagram Feed to your Shopify account
The next step involves adding your Instagram feed to your Shopify account. Here’s how to do it:
- Log into your Instagram business account with a desktop device.
- After installing the Instafeed app, open it and tap the “Connect an Instagram Account” button.
- You’ll be redirected to a new page displaying your account name. Ensure that the account is yours before clicking on the “Authorize” button.
- After authorizing the connection, some of your Instagram photos will be visible as proof, and you’ll find a green tab above with the description “Account Connected”.
- Next, you will want to place the feed somewhere on one of your pages. I’m sure you have a plan on where you want to put it.
Reasons to add an Instagram Feed to your Shopify store
Relate to your customers
Instagram is a popular social media app with billions of users globally. With your Instagram account linked to Shopify, you can encourage buyers to browse through your Instagram page and discover other amazing offers.
Direct traffic to your Instagram
The redirection of traffic from Shopify to explore other products on your Instagram page increases your brand’s visibility and hence more followers.
Social proof
Furthermore, Instagram plays an influential role in the buying decisions of many online shoppers. Linking your Instagram feed to the Shopify store gives your brand social proof and authority.
You can also leverage user-generated content to build social proof, create more brand awareness, and drive engagement on Shopify.
User-generated content is the new king of marketing, and people love to know what others think or say about a particular brand or product.
Your Instagram feed can give you this social endorsement, which is the basis for most purchasing decisions. Integrating the feed directly to your store lets people see what other users think about your business at a glance, right there on Shopify. Reducing the leg work they have to do to verify the authenticity of your brand is a great way to increase conversions.
Wrap up
Having a Shopify account exposes your business to many prospective customers globally. That’s great for sales, but you need more than that because the competition is tough.
An Instagram feed on the Shopify store gives your brand more visibility, social endorsement, and authority. It also redefines the experience of your store visitors as you take them on a tour of the more visual aspects of what you offer.
