Instagram is an online video and photo-sharing platform that has quickly become a powerful marketing tool for businesses of all sizes, including Shopify stores. If you want to leverage the power of Instagram and make it a part of your Shopify store, it’s best to add a link to your Instagram page in your store. But how do you add your Instagram link to the footer of your Shopify store?
To add your Instagram link to the footer of your Shopify store, copy the link to your Instagram profile and log in to Shopify. Next, go to “Online Store” > “Themes” > “Customize”. In the Theme settings menu, select “Social media”, paste your Instagram URL in the space provided, and then click “Save”.
In this article, I’ll explain how you can quickly add an Instagram link to your Shopify store’s footer. Stay tuned!
Steps for linking your Instagram to Shopify
Adding your Instagram link to your Shopify footer is a great way to connect with customers and drive traffic to your eCommerce store. By linking the popular platform, you can easily provide potential customers with visual stories about your brand and services.
Here’s a breakdown of the steps you’ll need to take to link your Instagram page to Shopify:
- Copy your Instagram URL from your profile.
- Log in to your Shopify account.
- Go to the “Online Stores” page.
- Click the “Themes “tab.
- Select “Customize“ on the next page.
- Find “Social Media” in the Theme Settings panel.
- Paste your Instagram URL into the space provided.
- Save your changes.
And you’re done! When customers visit your store, they’ll now quickly find your Instagram page and follow you.
Driving traffic after linking Instagram to Shopify
After you’ve linked your Instagram page to Shopify, and also added your Instagram feed to your store, you’ll want to ensure you’re moving as much traffic as possible back to your store. Here are a few tips to help you get the most out of your Instagram page:
- Create engaging content. To keep followers engaged, you should post content that’s interesting, helpful, and relevant to your store.
- Create contests and giveaways. That’s an excellent way to get people involved and spread the word about your store. In fact, research shows that 94% of social media users are likely to share a post if it has a chance to win something.
- Encourage followers to share content. Ask followers to share posts, use specific hashtags, or tag friends to increase visibility and reach.
- Advertise your page. Use targeted ad campaigns on Instagram or other social media platforms to reach new audiences.
The benefits of linking your Instagram to Shopify
Now that you know how to drive traffic to your Shopify store after linking them, let’s look at the benefits of doing so. Here are some of the advantages of linking your Instagram page to Shopify:
Linking your Instagram increases engagement
By adding an Instagram link to your footer, you can make it easier for customers to connect with your brand on another platform. That will help your store engage more customers, increasing the chances that they’ll return and complete purchases. As a result, you may get more followers and higher sales.
Linking drives traffic to your store
The link from your Instagram page to Shopify will also drive traffic to your store. That’s because every time someone clicks on the link from your Instagram page, they’ll be taken straight to your Shopify store. That makes it easier for customers to find your store and browse what you offer.
Besides, when customers view your Instagram page, they will be reminded of your products and services. That will also increase the chances that they purchase from your store.
Linking improves your SEO ranking
Finally, linking your Instagram page to Shopify can also help improve your store’s SEO ranking. That’s because the link from Instagram helps search engines identify your store. As a result, your store may pop up more often in searches, increasing the chances that customers will find and visit your Shopify store.
That said, check out Ecommerce Evolved from Amazon to learn more about how to optimize your store for the best results. The author describes how to use the right tools and marketing strategies to make your store more successful, making the book a handy resource for anyone interested in selling online.
Conclusion
Adding your Instagram page link to the footer of your Shopify store is a great way to connect with customers and drive traffic to your store. By following the steps outlined above, you’ll be able to easily link your Instagram page to Shopify and take advantage of the numerous benefits it can offer.
Just ensure that you create engaging content and use targeted ad campaigns to drive the maximum amount of traffic. With this guidance, you’ll increase your sales and customer engagement in a breeze. Cheers!
