How Do Tags Work On Shopify?

what are tags on shopify

You can add tags whenever you add a new product to your Shopify store. But what are tags on Shopify, and why should you use them?

Tags on Shopify are a feature that allows you to add information to your products for better organization. For example, if you sell clothes, you might create a tag for “spring collection” and add spring clothing items to that tag, making it easy to find them in the collection.

This post will explore the types of tags available on Shopify, their benefits, and tips for using them effectively. Read on to learn more!

Tags help organize your products on Shopify

Shopify’s tagging system is an excellent way to organize your products and make it easy for you to find what you’re looking for. You can use tags to group products by type, season, or anything else that makes sense for your business.

For example, if you sell clothes, you could use tags to group items by size, color, or style. That makes it easy to find the items you need and add or remove items from each tag as your inventory changes.

Types of tags on Shopify

There are several tags on Shopify, each with its benefits and uses. Some of the most commonly used tags include:

  • Product tags: These are the most basic tags you can use to categorize your products by type or other criteria (such as brand). Examples include “women’s clothing” or “furniture“.
  • Collection tags: Collection tags let you group your products into related collections, making them easier to find. For example, you could create a collection tag for all your summer clothing items and then add that tag to the products in your summer collection. You can also use this tag to sort brands into their own collections.

The tag in the image below is a solid example of using tags to sort brands into their collections on a Shopify store.

Example of a tag on Shopify being used to sort a brand into it's own collection
  • Product category tags: Similar to product tags, these help you find related products within a specific category, such as “men’s clothing” or “camping gear“.
  • Order tags: You can use these tags to track orders or shipments or organize similar orders together. These are also to place tags on specific orders to let you know if they include specific integrations. Find out how to add tags to Shopify orders.
  • Customer tags: Also known as “note tags“, these are used to flag specific customers or add notes to their accounts, such as a discount code or special offer.

The benefits of tags on Shopify

Here’s a rundown of the benefits of adding tags to your products:

Tags improve product organization

Shopify tags come in handy when organizing your products by type, category, or customer. For example, if you sell digital or downloadable products on Shopify, you can use them to categorize and organize based on things like format. Examples include: 

  • MP3 versus PDF
  • Topics (such as “science” or “self-improvement“)

This can help you whenever you need to find a specific product in your store. For example, if you’re planning a sale and want to list your summer clothing items together, you can easily do it by filtering based on the “summer clothes” tag.

Tags improve analytics and reporting

Another benefit of tags on Shopify is that they provide valuable insights into your online store. By tracking the use and impact of tags, you can better understand what’s working (and what isn’t) with your product catalog, marketing tactics, sales processes, and more.

With this data, you can make changes or optimizations to improve your store’s performance based on your products and target customers’ needs.

Note: To track tags in Shopify, I recommend installing Google Tag Manager and using it to add and monitor your tags.

Here’s a quick video tutorial that shows how to add a Google Tag Manager account to Shopify:

Tips for using tags on Shopify effectively

Now that you know the many benefits of using tags on Shopify, here are some tips for effectively implementing and managing them in your store:

  • Use descriptive tags. The best tags accurately describe the product or collection. For example, if you sell workout gear, don’t use a tag like “workout“, as this will not be very helpful to your customers. Instead, consider more descriptive tags such as “workout shorts“, “workout leggings“, or “gym bags“.
  • Use only the tags you need. While tags can help organize and categorize your products, using only the necessary ones is essential. Too many tags can clutter your product pages and make it harder for customers to find what they’re looking for.
  • Use relevant keywords. When choosing tags, include relevant keywords that potential customers might use when searching for products like yours. For instance, if your store specializes in handmade jewelry, consider including applicable terms such as “handmade“, “unique“, or “vintage“.
  • Update your tags regularly. Your customers’ needs will change as your business grows and changes. To ensure that your tags are always up-to-date, review their performance using analytics tools or reporting regularly and update them as needed.

What is the difference between collections and tags in Shopify? 

The difference between collections and tags in Shopify is that collections are groups of products related to each other, while tags are individual keywords or labels to help you describe a specific product.

Here are a few examples of the different ways that you can use collections and tags in your Shopify store:

  • Collections are a great way to organize your products by category or theme. For example, you might create collections for each brand, product line, or seasonal product.
  • Tags are helpful when you want to easily categorize or organize your products based on specific attributes or criteria. For example, you might use tags to indicate the product type, color, size, or other relevant details.


As a shop owner, it’s crucial to take advantage of Shopify’s features, including tagging. Tags offer many benefits, both for Shopify store owners.

Using descriptive, keyword-rich tags can ensure that shoppers can easily find what they’re looking for while also helping you keep your store well-organized. Just be sure not to overdo it with the keywords – a few well-chosen ones should do the trick.

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