How to Easily Put Products on Offer in Shopify + Expert Tips

Seasonal sales and promotions are a great way to move inventory, attract new customers, and boost your bottom line. If you’re running a sale in your Shopify store, you’ll want to ensure that your products are marked as being on offer. But how do you put products on offer in Shopify?

To put products on offer in Shopify, go to the “Products” page and click on the product you want to offer at a discount. Scroll down to the Pricing section, then move your original product cost to the “Compare-at price” box and then enter your new offer cost in the “Price” box.

Keep reading for a step-by-step guide on how to put products on offer in Shopify. 

Adding an offer to products in Shopify

1. Go to “Products” in your Shopify account

To put products on sale in Shopify, you first need to navigate to your Products page. Here are the steps to do that:

1. Log into your Shopify account.
2. Click on the “Products” option in the left-hand sidebar of the Shopify dashboard. That will open up a new tab displaying all of your products in one convenient place.

2. Select the product that you want to add an offer to

Individual product/variants

Once you’re on the Products page, you can select all of the products that you want to put on sale in bulk, but for now. That will allow you to quickly and easily change prices, add new variants, and update product images. To select a specific product on the page, follow these steps:

1. Select the product
2. Scroll down to the “Pricing” section
3. Move your original product cost to the “Compare-at price” box and then enter your new offer cost in the “Price” box.
   • If you are using variants, scroll down to the “Variants” section and find the variant that you want to put on sale. Then, click the “Edit” button.

The variant “Edit” button is shown below:

Bulk add an offer to many products

1. On the “Products” list page, select the checkbox to select all products that you want to add an offer to and click “Bulk edit“
2. Here you can then move the original price of the product to the “Compare-at price” box and add the offer price in the “Price” box.

3. Adjust the prices of the chosen products

Next, you need to change the prices of your chosen products, so they’re marked as on offer. To do that, follow these steps:

1. Move your original product cost to the “Compare-at price” box and then enter your new offer cost in the “Price” box.
   • If you are using variants, scroll down to the “Variants” section and find the variant that you want to put on sale. Then, click the “Edit” button.

4. Save and review the changes you’ve made

Once you’ve adjusted the prices of your products, follow these steps:

1. Click on “Save” in the screen’s top-right (or lower-right) corner. This will finalize your changes and make them visible to customers browsing your store.
2. Repeat this process for all the other variants (types of products) that you want to put on sale.

Here’s a video to help you out with putting products on sale in Shopify:

Expert tips

Marketing tactics

Once you’ve finished setting your prices, you can promote your product sale using a variety of marketing tactics, including:

• Email campaigns: Send out emails to your customer list highlighting the products that you’re offering on sale.
• Social media: Post your sales on Facebook, Twitter, and Instagram.
• Scarcity marketing: Create a sense of urgency by limiting the number of available products on sale. For example, you could say that you have only 10 items left in stock.

Currency conversion

Use a currency converter Shopify app, such as Coin, to automatically change the prices of the products to the customer’s home currency. This has been proven to increase conversion rates in other countries because the customer feels “more at home.

Hiding products safely when out of stock

Be sure to hide your Shopify products without causing SEO damage. Read our guide to learn more!

Add offers quicker using an app

You can also add offers quickly in bulk if you have thousands of products by using a Shppify app. Have a look at offer apps on Shopify’s app store.

Is it possible to add a percentage to the offer?

Nope, you will need to calculate it first, and then add the costs into the pricing section. You could possibly use a Shopify app to make a percentage-off offer instead.

Or you can simply offer a site-wide discount code with a percentage discount. You can assign discount codes to only work on specific products too.

Conclusion

That’s it! You’ve now successfully put products on offer in your Shopify store. Remember, seasonal sales and promotions are a great way to achieve the following:

• Move inventory
• Attract new customers
• Boost your bottom line.

So don’t be afraid to run a sale now and then. Doing that can be a great way to increase your sales and boost customer loyalty. Ensure you follow the steps above when putting products on sale on Shopify.