How to Easily Put Products on Offer in Shopify + Expert Tips

how to put products on offer shopify

Seasonal sales and promotions are a great way to move inventory, attract new customers, and boost your bottom line. If you’re running a sale in your Shopify store, you’ll want to ensure that your products are marked as being on offer. But how do you put products on offer in Shopify?

To put products on offer in Shopify, go to the “Products” page and click on the product you want to offer at a discount. Scroll down to the Variant section, click “Edit”, then change the values under “Compare at Price”. From here, you can enter the amount of the discount you want to offer and then publish your changes.

Keep reading for a step-by-step guide on how to put products on offer in Shopify. 

Step-by-step: Putting products on offer in Shopify

1. Go to “Products” in your Shopify account

To put products on sale in Shopify, you first need to navigate to your Products page. Here are the steps to do that:

  1. Log into your Shopify account.
  2. Click on the “Products” option in the left-hand sidebar of the Shopify dashboard. That will open up a new tab displaying all of your products in one convenient place.
Products section shopify

2. Select the product you want to mark as on offer

Once you’re on the Products page, it’s time to select all of the products that you want to put on sale. That will allow you to quickly and easily change prices, add new variants, and update product images. To select a specific product on the page, follow these steps:

  1. Find the product in your search results.
  2. Click on its name and then scroll down to the “Variants” section and find the variant that you want to put on sale. Then, click the “Edit” button.

Note: You’ll need an active variant, such as size, material, etc… for the correct “Edit” option to appear. It’s highlighted in the image below.

3. Adjust the prices of the chosen products

Next, you need to change the prices of your chosen products, so they’re marked as on offer. To do that, follow these steps:

  1. Click on the “Pricing” tab in the lower-left corner of the screen (next to “Options”).
  2. In the “Pricing” section, enter the new price for the variant in the “Compare at price” field. The “Compare at price” is the product’s original price before you put the item on sale. That’s what customers will see when they view your product page.
Changing compare at price option to put products on offer on a Shopify store.

4. Save and review the changes you’ve made

Once you’ve adjusted the prices of your products, follow these steps:

  1. Click on “Save” in the screen’s top-right (or lower-right) corner. This will finalize your changes and make them visible to customers browsing your store.
  2. Repeat this process for all the other variants (types of products) that you want to put on sale.

Here’s a video to help you out with putting products on sale in Shopify:

Expert Tip: Once you’ve finished setting your prices, you can promote your product sale using a variety of marketing tactics, including:

  • Email campaigns: Send out emails to your customer list highlighting the products that you’re offering on sale.
  • Social media: Post your sales on Facebook, Twitter, and Instagram.
  • Scarcity marketing: Create a sense of urgency by limiting the number of available products on sale. For example, you could say that you have only 10 items left in stock.


That’s it! You’ve now successfully put products on offer in your Shopify store. Remember, seasonal sales and promotions are a great way to achieve the following:

  • Move inventory
  • Attract new customers
  • Boost your bottom line.

So don’t be afraid to run a sale now and then. Doing that can be a great way to increase your sales and boost customer loyalty. Ensure you follow the steps above when putting products on sale on Shopify.

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