How to Password Protect a Shopify Store

How to password protect your Shopify store

Password protection is the way to go if you want to keep your Shopify store secure and control who can access it. The process for password-protecting your Shopify store is quick and easy – here’s how.

You can password-protect your Shopify store by clicking the “Preferences” tab on your Shopify dashboard. Next, go to “Password Protection” and check “Restrict Access”. Add your desired password to the box that appears, and you’re ready.

In this article, we’ll cover how to password-protect your Shopify store and how you can use this feature to add value and exclusivity to the customer experience.

Step-by-step: How to password protect your Shopify store

1. Navigate to the “Preferences” tab in Shopify

The first step involves logging into your Shopify account and heading to the “Preferences” tab. This is in the top right-hand corner of the screen and under the “Settings” section.

Password protection section in the "online store" section of the Shopify store

Once you’re in the “Preferences” tab, find the “Password Protection” section.

2. Go to “Password Protection” and choose a new password

You can now choose a password for your Shopify store. In “Password Protection“, you’ll need to tick the box next to “Restrict Access“. Enter a secure password in the empty field.

Adding a password to password protect a Shopify store

You can also add a message to your password page for visitors. You could use this to share a special offer with your customers or create a sense of exclusivity.

Reasons to password protect your store

Password-protecting your Shopify store is excellent if you have private collections or special offers that only specific customers can access. It’s also a great way to encourage customer engagement and loyalty.

In addition, you can use password protection to create exclusive events, like product launches or VIP sales. This will help you build anticipation for the event and encourage customers to sign up for the password in advance.

Finally, a password on your store is a great way to control who can access certain store areas. For example, you could use a password to keep specific collections or categories private until they are released. By doing so, you can ensure that only authorized customers can access them at the right time.

The risks of using a password

Although using passwords has many benefits, it’s essential to be aware of the risks. One of the biggest ones is that it can hurt your SEO (search engine optimization).

When you password-protect certain areas of your store, it can make it more challenging (or impossible) for search engines to crawl and index your pages. So, if you want to increase your SEO rankings, you should avoid password-protecting certain store sections.

Another issue is that it can make your store less user-friendly. If customers have to enter a password every time they visit, they may get frustrated and abandon their purchase altogether. 

Suppose your customers can buy the same products elsewhere without needing a password. In that case, they’ll have a much better experience and may abandon your store entirely. Make sure you’re aware of this and only use the password feature when necessary.


Password protection for Shopify stores is a great way to add an extra layer of security to your store and create exclusive customer events. 

While the setup process is quick and easy, it’s essential to have a good reason why you’re using a password in the first place. Ultimately, it’s an effective way to control who can access your store and create a sense of exclusivity for customers.

Read more